Sacramento, California  October 1, 2009 – Briar Patch, the newest destination location for premium cigar and pipe smokers in California, will celebrate its grand opening on October 29 in Sacramento’s Loehmann’s Plaza on Fair Oaks Boulevard.  Owner Ron Michelson will be staging a major event from 4:00 pm until 9:00 pm featuring Zino brand premium cigars from Davidoff.

The 2,300 square-foot store has been open since August 22 and is already enjoying a brisk business from the area’s upscale clientele including from up to 50 miles away.  Michelson says it is the culmination of a six-year-old dream.  His Briar Patch Smoke Shop in the Arden Fair Mall has been open since 1983.

“We love our store in Arden Fair Mall, and so do our customers.  However, we’re able to offer new customers so much more in our Loehmann’s Plaza store, thanks to its conveniently accessible location, size, design and outfitting,” he said.

 Michelson explained that the new store features one of the largest inventories of premium cigars, pipes, pipe tobaccos and accessories in the area.  The walk-in humidor is more than half the size of the entire Arden Fair Mall store.  Membership lockers are available as are several levels of memberships in the store’s Tobacco Lovers Club Lounge for up to $5,000 for a lifetime membership which includes many special privileges and discounts.

The TLC Lounge is designed for members to enjoy a wide array of amenities including large screen, high definition television; high speed wireless Internet; piano; chess; cards and poker table, and overstuffed leather lounge furniture.

“We believe we have created an environment that fosters leisurely pleasures where good friends and great cigars and pipes can come together,” Michelson said.

The Briar Patch is an authorized Alfred Dunhill dealer and a Davidoff Appointed Merchant as well as an authorized dealer for ST Dupont and Rosenthal.

The Briar Patch carries over 300 different cigars. Cigar brands include Davidoff, Arturo Fuente, Diamond Crown, Padron, Paul Garmarian, Cohiba, Partagas, La Aroma de Cuba, Graycliff, CAO, Macanudo, Griffin, La Aurora, Cuesta Rey, Punch, Dunhill, AVO, Ashton, Don Diego, Hoyo de Monterrey, Perdomo, ST Dupont, Torano, Zino and many others. Pipe tobaccos include nearly 100 of the finest bulk tobaccos available, many of which are Briar Patch’s own blends.

Pipes available at Briar Patch include Alfred Dunhill, Baldo Baldi, Caminetto, Castello, Don Carlos, Ser Jacopo, Bjarne, Ferndown, Former, Joura, Peterson, Savinelli, Tsuge, Design Berlin, Karl Erik, and Wiley.

For more information about Briar Patch, go to www.briarpatch.biz.

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